IFMS, a system for media planning and yield management developed by Inventale, will be a powerful addition to Burt’s ad revenue analytics solution.
We are proud to announce that Burt Intelligence has acquired Inventale’s Inventory Forecasting Management System.
Inventale has implemented over 40 different projects for other businesses in different areas, from banking to medical knowledge databases to filmmaking. Each of them is one of a kind, but all have one thing in common - they harness the power of data science and machine learning technologies to find the best answers for professionals’ everyday challenges.
However, it’s safe to say that the dearest to our hearts would be the Inventory Forecasting Management System, or IFMS, not a custom but our own product that we’ve been developing for more than six years.
IFMS is a platform that provides ad campaigns delivery forecasting and monitoring, and yield management for publishers and media companies. Our tool enables publishers to up their ad revenue to 20% by optimizing their ad inventory.
From the very beginning, it was our independent project. We’ve built IFMS from scratch into a full-fledged product, entered the market, and earned the trust of major domestic and international publishers. And now we are entering a new phase when we develop Inventory Forecasting Management System not alone but under the wing of Burt Intelligence.
Burt Intelligence is an international company delivering automatically generated ad revenue reports for dozens of US and European publishers and brands. Its tools integrate and visualize partners data, find discrepancies, and compile customizable reports.
Burt’s team are a good acquaintance of ours, and we’ve always admired how every aspect of their product, from the idea to design, reflects their determination to bring value. We do not doubt that with Burt Intelligence’s support, Inventale’s Inventory Forecasting Management System will reach new heights bringing even more publishers to prosperity.
