Geopop, an Indian geo-analytics startup, has initiated the development of a platform that makes digital marketing simple and effective. The solution allows businesses to run ads on Meta (Facebook, Instagram) based on customized points of interest (POIs) - popular or strategically important locations. Built-in analytics and competitor comparison tools help make data-driven decisions.
ClientGeopop (International)
ExpertiseFull-cycle development
Design support
Analytics
Design support
Analytics
Date2023-2024
Objective
Create a user-friendly and accessible platform that will allow:
- 01SMBs to launch POI-based targeted advertising on their own, or with the help of managers;
- 02Generate accurate custom audiences;
- 03Track campaign performance in real time;
- 04Compare results with competitors on a local level.
Competitive analysis
We analyzed a number of existing solutions in the field of voice and text assistants for retail - from classic chatbots to digital kiosks and AI-based embedded systems.
The 1st competitor
Is a powerful platform for analyzing offline user behavior and building audiences based on geo-data. However, the solution requires a high degree of training and does not include direct integration with Meta to run one-click ads.
The 2nd competitor
Offers advanced geolocation targeting and campaign management, but is primarily focused on large businesses and agencies. The interface and cost make it inaccessible to small businesses in India.
Conclusion
Existing platforms are focused on the enterprising segment, are difficult to master and do not address the need for a simple, accessible and localized tool for MSMEs. This confirmed the market niche for the Geopop product - a platform that combines a geolocation approach with direct management of advertising in Meta, aimed at small and medium-sized businesses.
Solution
We developed a desktop platform with an intuitive interface and three key modules.
Point of Interest (POI) Builder:
- Add and group POIs manually or via CSV/map import;
- Visualization on the map, working with microgeography - from entire neighborhoods to individual streets.
Creating and launching advertising campaigns:
- Deep integration with Meta Ads API;
- Setting up goals, budgets, creatives;
- Formation of audiences by behavior in POIs.
Analytics and competitive comparison:
- Dashboard with campaign metrics: reach, engagement, clicks, CPA, etc;
- Module of comparison with competitors on similar POIs (if data is available);
- Ability to quickly adjust campaigns based on analytics.
Geopop GPT - AI-assistant inside the platform
To make working with analytics even easier for users without marketing experience.
Key features:
Deciphering campaign metrics
Explains metrics values (e.g. CPC, CTR, CPM) in simple words, without professional jargon;
Reasons for deviations in results
Automatically indicates why one campaign performs better than another (e.g., audience selection, display time, creative);
Recommendations for improvement
Generates specific advice: when to relaunch the campaign, which locations should be tested, which creatives should be changed.
To make working with analytics even easier for users without marketing experience, we have implemented Geopop GPT - an embedded AI-assistant based on LLM (Large Language Model).
UI Kit
To speed up the development and scalability of the interface, a custom UI Kit was created, adapted to the platform's tasks and the peculiarities of the Indian market.
- The component structure allows new features and interfaces to be added quickly
- Visual style adapted to the local market: readable typography, high information density, optimal color palette
Result
Launched Ad Tech, an intuitive platform that helps companies create, launch and monitor multiple ad campaigns and reach their ideal audience with precision.
The platform was successfully launched and attracted its first clients.
+37%
Clients from the MSME-segment increased the effectiveness of advertising campaigns.
+25%
Decrease in the cost of customer acquisition compared to manual settings in Meta.
If you want to learn more about this project, leave an email, and we will send you our presentation.
