Brand Affinity: Platform for Brand Compliance Monitoring, Analytics and Audit Automation

After Majid AL Futtaim consolidation in 2014, the company was looking for a brand affinity platform for regular brand compliance monitoring and analytics to ensure that all brand standards are kept at the highest level in all the 17 countries the holding operates in.

ClientMajid Al Futtaim (UAE)

ExpertiseFull-cycle development Design support Analytics

Date2019

Objective

Develop a platform for centralized management of brand audits, communications, tasks and analytics.

The system had to be:

01
Centrally monitor visual and content compliance with brand guidelines.
02
Simplify and automate the compliance audit process.
03
Provide analytical data on the effectiveness of brand guideline enforcement.

Solution

We have created a custom desktop system that includes the following key modules:

Monitoring Dashboard

A user-friendly interface with an overview of key metrics, user activity, progress on audits and communications. The dashboard adapts to the user's role, displaying only relevant information.

Audit Module

Create and customize brand audits for specific tasks and standards.
Support audit templates to unify processes and quickly launch audits.
Assign audits to companies, departments and users.
Ability to upload photos directly from mobile devices during an audit, with automatic geo-positioning of the object.
Visual comparison tool: allows you to mark deficiencies directly on the image (e.g., discrepancies in display, violation of guideline, etc.).

A tool for creating libraries of design assets

Centralized repository of brand materials: logos, colors, fonts, templates and guidelines. All elements are available to auditors for quick reconciliation and standards compliance.

Analytics and reporting

Interactive reports on audit results.
Flexible data filtering, visualization, export to Excel and PDF.
Support for custom dashboards by role and access level.

Task and communication management

Ability to comment and task audits.
System of notifications and statuses to monitor the implementation of corrective actions.

Result

The project was a key step in the digital transformation of brand management and brand presentation standards. We created more than just a platform - we laid the foundation for scalable control, high transparency of processes and increased responsibility of teams for results at every point of interaction with the brand.

-68%
Reduced burden on administrators - automation of routine tasks reduced manual work
+35%
Increased accuracy of brand control, in the first 3 months - thanks to a single repository of asserts and a clear structure of processes
Centralization of brand audits in one system for all regions and teams.
Improved transparency - now clients can see progress on tasks and audits in real time.
Flexible scalability - the system is adaptable to companies of any size, from local representatives to global corporations.