A system that provides clients’ data enrichment: identification of people like the target audience and customer’s user segments augmentation for more personalized ad targeting.
Primary functionality includes:
- Reconstruction of users’ gender and age based on their routes and points of interest - shops, sports clubs, beauty salons, etc
- Application of data processing and AI algorithms to historical data to create 2D and 3D modeling. Laying the results over a map for better visualization
- Complementation of the solution with tools analyzing and providing additional data: devices people use, browsers, languages they speak, their interests, and others
- Identification of behaviour and patterns that are most common among people taking specific actions (like making a purchase) for more granular ad targeting and higher engagement rates
Application of machine learning model enabled achievement of results with +/- 80% accuracy.
Results and Current Status
The system has shown its efficiency and is currently used by Inventale’s European and UK clients, as well as clients in the MENA region.