Ad Inventory and Audience Forecasting for Telecom
See Project
A POC project that can benefit gaming/sports betting, both platform operators and odds-making teams. The customer needed the solution for football match analysis. The platform gives an additional stream of statistics in near real-time for game analysis purposes using video to provide positional and relative statistics. Its advanced functionality offers performance predictions based on historical data.
Basic version covers | Advanced capabilities are |
---|---|
Player Recognition (team, number, appearance, position, gate), their pace/speed | Player and team performance - current vs. historical (player pace and activity, team position and ball possession) |
Player contacts and outputs (tackle, tackle break, foul, turnover) | Player actions with the ball vs. historical performance |
Set play actions: throw-in, corner, free kick, goal kick, penalty / start location / end location | Potential Injury Identification: sudden flag changes in pace or performance |
Set play results: Initiation / Action Result / Success / Failure | All performance stats relative to grounds (home, new field) and pitch conditions (weather, time of day) |
Ball movements, positions, action types and success rates (shot / pass / success / failure) | Modeling of performance predictions (player, team) based on historical data with real-time adjustments |
Neural networks and machine learning algorithms are the core of this solution:
The POC proved successful, and the applied technologies and algorithms are now being tested for horse-racing analytics and forecasting. Since there is a clear market-movement towards automated video statistics generation, reporting, and data-mining, this technology has several use cases in different fields.